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APAC Influencer Notebook

Exploring key content themes that these markets all share, as the landscape shifts and what this means for communications, PR and brands alike. These developments are especially significant as Gen Z, who we see enter the world of work in 2020, are proficient within these digital spaces: now, more than ever we need to get to grips with connecting with them there.

Through access to M&C Saatchi Intelligence, interviews and close consultation with three of our APAC partners – Adventi Communication, Flare Communications and R.S.V.P Singapore & Malaysia and our SERMO Spotlight APAC Webinar held June 2020 – we have looked at the media, influencer and content landscapes throughout China, Hong Kong, Malaysia, and Singapore.

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