SERMO GLOBES 2021 AWARD WINNER:
UNDER ARMOUR - EUROPEAN FLAGSHIP LAUNCH

This execution was chosen as best in class integrated response. Under Armour was set to open its biggest store in Europe and Nota Bene, Spain supported with a 360-degree campaign strategy for the launch.

A robust corporate communication plan to reinforce the significance of this opening in the partners’ market but equally for the brand
A lifestyle consumer strategy including the careful selection of a local ambassador
Production of a creative brand film for social, and digital amplification plan
And media strategy involving a media partnership with Women’s Health.