CAN JEWELLERY MAKE A NEW STATEMENT?

For decades, jewellery has solely focused on the beauty of the product and person. Yet, today, female consumers are penetrating beyond superficialities and are calling for the jewellery they wear to mean something beyond how it looks. That’s why PANDORA relaunched its brand globally with a new purpose: giving a voice to people’s loves. After the brand invited 500 attendees to a launch event in LA, M&C Saatchi Talk stepped in to create the PR roll out plan, strategy and market management, with the local support and collaboration of SERMO partners Nota Bene, Spain & Portugal and Dijksman Communicate, Netherlands.

To maximise the news worldwide, together the teams secured global media titles such as WWD, Wonderland and Flaunt, as well as talent interviews with top local titles, including Spanish Vogue. Managing the attendance of 20 local markets with influencer, talent and media attendees, we worked closely with logistics teams to ensure all opportunities for content capture (for influencers and talent), and stories (for media) were maximised.