SERMO - PR2

PR2 
 A bespoke PR
prescription
We recognise that clients have differing needs so we've created PR2
Connections
Media and influencer
relationships and leverage
Ideas
Strategic and creative
ideas, proactive and
reactive
Application
Programme delivery with
flawless implementation
Business
Management
Evaluation and feedback,
managing capacity and
workload, learn and
reapply
PR2 is our model for determining individual client's requirements and creating a bespoke PR prescription.

PR2 represents three key PR drivers – connections, ideas and application – underpinned by sophisticated business management to ensure a profitable and productive relationship.